$
MM
35
.
Helped generate over $3.5MM in sales for eCommerce start-ups and digital services.
$
MM
15
.
Oversaw a total of $1.5MM in advertising budget for eCommerce and digital services companies.
$
1
MM
Led the build-out of an eCommerce company that generated $1MM in revenue in less than 1 year.
¡Hola! I'm Daniella
I help eCommerce companies drive 7-figure growth via maximized digital marketing, team leadership, and business strategy.
Some results include:
- Grew 2 DTC eCommerce businesses from $0-$1MM+ in annual revenue (Direct to Consumer).
- Built, trained, and led teams of 10+ in cross-functional departments resulting in 10+ A-Z product launches, 2 full rebrands, 50+ blogs, 400+ pieces of social media content & 40+ funnels.
- Oversaw and managed a $1MM budget across paid ad channels: Facebook, Google, and Amazon PPC. Supervised campaign optimization, analytics, conversion rate, customer acquisition cost, ad performance & copywriting.
- Directed initiatives to maximize customer retention and LTV for the subscription business, resulting in growth from 800 to 2,000 subscribers.
- Positioned pages within the top 5 SEO results on Google.
- Launched email marketing campaigns resulting in $500K+ product sales.
Want me to look at your eCommerce strategy? Book a call by clicking on the button below.
Working with Daniella was a great experience. She was able to rapidly scale the business, gathering together professionals from a variety of specializations. Her appetite for information was endless, and I saw the organization reach new levels under her leadership.
Shawn Livermore, Author, Entrepreneur, Consultant
Common Problems with Customized Solutions
PROBLEM
SOLUTION
1. REDUCE HIGH CUSTOMER ACQUISITION COSTS (CAC)
Implementing cost-effective marketing and sales strategies considering CAC, LTV, AOV, and their impact on profitability (optimizing paid advertising, email marketing, loyalty programs, review programs, SEO)
2. LACK OF PROPER DATA, ANALYSIS, AND REPORTING
Perform analysis and implement reporting systems to make data-driven decisions and optimize the performance of the business
3. WEBSITE THAT IS NOT OPTIMIZED FOR CONVERSIONS
Optimizing website for conversions, speed, and usability, and troubleshoot technical issues that may be causing loss of sales
4. POOR INVENTORY MANAGEMENT
Manage inventory effectively by implementing different inventory management strategies such as efficient inventory reporting & forecasting
5. INEFFICIENT CUSTOMER SUPPORT
Improving training for customer support, optimizing helpdesk technology & collecting feedback from customers
6. HIGH RETURNS AND CHARGEBACKS
Identifying the root cause for returns and chargebacks + implementing strategies to reduce the impact of hectic fees & consistently losing product
7. POOR LEADERSHIP & TEAM PERFORMANCE
Enrolling the team into the vision, providing the team clear KPIs to measure their performance and streamlining communication channels & project management systems
I run my own business and I go through different team members constantly, trying to find the “right person” to create content. I have a different view of branding now. Bunch of thanks!
Lindley Cerrato, Surgeon Doctor, Founder @medicer.hn